Welcome to the new Web. No hype necessary.

It doesn't have to be that way – any of it. The Web development industry has spent the last decade coming up with standards that work well in almost all cases. Sites can develop content once, and serve it to clients using MSIE, Firefox, Opera, Safari, or browsers you've never heard of.

Those pages might be displayed on desktop computers, smartphones, or Braille devices. Sites' content might not even be displayed on a browser at all, but rather "consumed" by other software – such as a search engine "crawler".

Making that content accessible helps enable its use by a wider audience. Making that content semantic makes it more useful to software that's trying to infer meaning from content – like the crawlers used by Google and the other search engines. The more attractive and informative your site is to them, the more likely that searches will find your site.

And using modern, table-free structure for your site will (often dramatically) reduce the amount of data that has to be sent for each request, which translates to lower bandwidth usage – and charges.